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Case studies

Use cases

FlexUp makes launching a business simple and structured from day one. With ready-to-use templates, automated contracts, and a collaborative setup, you can formalize your project in minutes—no legal team or back-office required.

This use case is ideal for solo founders or small teams who want to start quickly, stay organized, and focus on building instead of paperwork.

Running low on capital? FlexUp helps you structure deals with deferred or flexible payments, so you can work with collaborators, suppliers, or advisors—even if you can’t pay them up front.


It’s a smart way to get things moving while preserving equity and managing cash carefully, especially useful during the early bootstrapping phase.

Too many entrepreneurs waste hours managing invoices, contracts, and reporting. FlexUp centralizes your operations, automates repetitive tasks, and keeps everything legally structured and audit-ready.

You can also leverage our community of FlexUp Advisor to get ad-hoc support, or delegate some administrative work.

This is perfect for teams that want to spend less time on admin and more time on execution and growth.

FlexUp’s shared-risk model helps you build a more flexible cost structure and align stakeholder interests. When revenue fluctuates, your commitments adjust automatically.


It’s a powerful way to survive uncertainty, reduce fixed costs, and retain trust—even in difficult periods.

By using FlexUp’s token-based reward system, you can give your team a real stake in the success of your business. Remuneration is aligned with results, not just fixed salaries.

This model fosters long-term commitment, mutual trust, and stronger collaboration—especially for mission-driven projects or distributed teams.

When facing debt, internal conflict, or declining sales, FlexUp provides a framework to reset your operations transparently. You can restructure obligations, involve stakeholders in decision-making, and gradually rebuild equity.

This use case shows how even distressed businesses can regain clarity and cohesion through structured collaboration and fair risk-sharing.

Why use FlexUp?

FlexUp provides valuable benefits in a wide range of situations.

Here are a few ways to learn more about them:

1. Explore generic use cases on the right 

2. Dive into our case studies below 👇

3. Read the full stories in our blog 📖 

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Case studies

We have two types of case studies

🧪 Simulated Case Studies​

These are fictional scenarios designed to illustrate how FlexUp works in a variety of contexts.


While not based on a single real project, they combine insights from multiple real-world situations into coherent, practical examples. Simulations are also used to test new ideas or mechanisms before they’re deployed in live environments.

✅ Real Case Studies

These are drawn from actual projects and businesses that have implemented the FlexUp model.


Some names, figures, or details may have been adjusted slightly to protect confidentiality — but the challenges, decisions, and outcomes are real.​

☕ Café Alphonse 🖥️ Rebecca Web Agency 🚀 Orbital Deep Tech Startup

🚀 Alphonse opens a café in Burkina Faso, backed by a private investor

🔎 Highlights
  • Type: ✅ Real case study
  • Country: Burkina Faso
  • Project type: Small café
  • Team size: 1 – entrepreneur
  • Associates: 3 – entrepreneur, investor, landlord
  • Legal structure: Subaccount under Alphonse's Personal Account
📝 Summary

In a small village in Burkina Faso, Alphonse launched a café with just €300 in funding from a friend abroad — all structured through the FlexUp platform. With no legal entity required, he set up contracts between himself, the investor, and the landlord, using FlexUp’s flexible model to split payments into firm, flex, and credit tranches. 

Within a year, the café reached profitability, fairly distributing revenues, repaying part of the investment, and building equity stakes for all contributors based on their risk and effort. Café Alphonse shows how even the smallest ventures can become transparent, investable, and collaborative with the right tools.

🔗 Explore further


🚀 Rebecca launches a web agency in London with 2 junior colleagues... and limited cash

🔎 Highlights
  • Type: 🧪Simulated case study
  • Country: United Kingdom
  • Project type: web agency
  • Team size: 3 – Rebecca + 2 junior colleagues
  • Associates: same
  • Legal structure: Dedicated legal entity owned by Rebecca
📝 Summary

Rebecca, a seasoned web designer in the UK, set out to launch her own agency alongside two junior colleagues, despite limited initial funds. With £60,000 in contracts ready and only £20,000 in savings, she used the FlexUp model to create fair, transparent contracts that balanced firm payments, flexible compensation, and equity-building credit — allowing each team member to share both risk and upside.


Over two years, the agency grew sustainably, achieved profitability, and distributed over £100,000 to the team — repaying deferred payments and building long-term equity. FlexUp enabled the team to manage cashflow with confidence, maintain motivation, and build shared ownership from the ground up. Today, the agency continues to thrive and expand using the same collaborative foundation.

🔗 Explore further

     A Deep Tech Startup Backed by an Incubator in Milan

🔎 Highlights
  • Type: 🧪Simulated case study
  • Country: Italy
  • Project type: Deep tech startup
  • Team size: 2 – Co-founders
  • Associates: 3 – Incubator, 2 co-founders
  • Legal structure: Subaccount under an incubator's legal entity
📝 Summary

Orbital is a deep tech startup launched by two aerospace engineers within the Nova Labs Incubator in Milan. Using the FlexUp platform, they structured their project with a clear governance model and a flexible remuneration system—allocating contributions as firm, flex, or credit. 

With limited initial funding, they formalized their commitments, aligned incentives, and tracked equity through tokens, all without heavy legal overhead. As they progress toward grants and private investment, they’re now ready to convert their subaccount into a standalone legal entity—ensuring full ownership of their startup with just a few clicks. 

🔗 Explore further
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🧪Test FlexUp in a sandbox 

No strings attached – just log in and start exploring.

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Whether you're curious about FlexUp, testing a project idea, or exploring how flexible remuneration works — the sandbox is a safe space to discover the app and experiment with all its features.

⭐ Start exploring today in our interactive sandbox environment. It’s free, instant, and designed purely for testing — not for running real projects.

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🛑 Reminder: Sandbox data is temporary and regularly cleared. Use it for testing and exploration only.