FlexUp for you
FlexUp is designed to support founders, teams, advisors, investors, and institutions at every stage, with a common economic framework that adapts to your role, your level of risk, and your objectives.
Find what suits you best. Select your role to explore relevant use cases and benefits.
- Early-stage projects
- Startups
- Professional advisors
- Senior mentors
- Investors
- Incubators & accelerators
- Development agencies & institution
- Students & Universities
Early-stage projects
Test ideas with real collaborators, track every contribution, and avoid painful early equity fights and regrets
- Individuals with an idea or early project
- Potential co-founders exploring roles and commitment.
- People without a legal entity yet, or just incorporated.
- High uncertainty or still unsure about on roles, commitment, and future direction
- Hard to know who will really contribute over time
- Equity conversations feel premature and create tension
- Legal/admin questions stall momentum and kill energy
- Fear of locking bad decisions that become impossible to fix
- Let you collaborate and record contributions before fixing ownership
- Delay final equity decisions until reality, not promises, is visible
- Track time, effort, cash, transparent ledger and support in one
- Use simple standard contracts instead of heavy legal work
- Traditional models force early, static equity splits based on guesses
- This almost guarantees misalignment as reality diverges from expectations
- FlexUp turns equity into a living system that learns from what actually happens
- Focus on validating your idea, instead of negotiating hypotheticals
- transparency Build trust through clarity from day one, not vague verbal agreements
- Transition smoothly into a formal startup with a clean, data-backed equity story
Startups
Attract talent, reward partners, and structure funding so your ecosystem shares risk and upside fairly despite limited cash
- Startups with co-founders, early employees, and freelancers
- Teams already working with advisors, suppliers, or pilot customers
- Possibly early investors (friends & family, angels)
- Founders preparing for grants, accelerators, or fundraising
- Attracting top talent without burning cash
- Building strong partnerships with suppliers and clients
- Keeping everyone motivated despite uncertainty
- Fear that early investors or agreements will scare future funds
- Pay contributors with a mix of cash and equity
- Structure partnerships where all parties have skin in the game
- Raise funds using simple, flexible instruments (similar in spirit to SAFEs)
- Enter funding rounds with a documented, transparent economic history
- Enter funding rounds with a documented, transparent economic history
- Risk and upside are shared, visible, and easier to explain to new investors
- Risk and upside are shared transparently
- Bootstrap longer without burning bridges or goodwill
- Build loyalty and resilience
- Enter future funding rounds with clean, credible structures
Professional advisors
Turn your expertise into recurring, equity-backed value with structured services and aligned remuneration
- Lawyers, accountants, tax advisors, and compliance experts
- Strategy, product, and growth consultants serving early-stage teams
- Coaches and specialists working with founders and leadership teams
- Clients lack cash to pay properly
- Advisory work often stops too early to create real impact
- Equity for advice deals are vague, hard to track, and hard to enforce
- Offer standardized contracts with cash, Flex, and Credits components
- Offer services paid in cash, equity, or a mix
- Build a clear portfolio of advisory positions across multiple startups
- Align your upside with the long-term value you help create, not just hours billed
- You are no longer “just a cost”, perceived only as a cost center to minimize
- You become an aligned partner
- The platform captures your contribution and protects it over time
- Build a diversified portfolio of advisory-backed equity
- Accumulate meaningful stakes in companies you believe in
- Work with founders who truly value your contribution
Senior mentors
Channel your experience into real ventures, with purpose, engagement, and optional upside and contribute beyond occasional advises
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Former executives, entrepreneurs, senior experts
- People who want to give back through experience, not money
- Mentors in programs who want deeper, longer-term involvement
- Mentoring is typically unpaid, shallow, and short-lived
- Your impact is hard to measure and rarely recognized structurally
- No real stake in outcomes, even when you contribute a lot
- Go beyond advice and get your hands dirty
- Turn informal mentoring into structured, trackable collaboration.
- Take optional upside via credits instead of or in addition to fees
- Shape governance and incentives so teams benefit from your experience
- Not charity, not consulting- a hybrid role tailored to your availability
- You can choose projects, time commitment, and compensation mix
- FlexUp gives you visibility on all the ventures you support
- Stay intellectually active in ecosystems you care about
- Leave a legacy through real ventures you helped build
- Participate in success stories, not just observe them from the sidelines
Investors
Back teams where everyone shares risk visibly, improving your early-stage risk‑adjusted returns and alignment
- Angel investors writing small to mid-size tickets
- Early-stage investment funds
- Friends & family investors wanting more clarity and fairness.
- High risk at early stages and incomplete information
- Misalignment between founders, employees, and investors
- Side-agreements and informal deals are rarely captured on the cap table.
- Ensure everyone has skin in the game
- Teams are motivated because upside is shared
- Transparency on contributions, risk, and rewards
- Flexible instruments to invest early without over-structuring
- FlexUp does not chase maximum headline valuation; it improves risk‑adjusted fairness
- Risk is distributed across all stakeholders, not concentrated on you
- You see the full contribution story, not just a snapshot of ownership
- Smarter early-stage exposure with better structured bets
- Identify teams who already practice transparency and alignment
- Fewer unpleasant surprises down the line or exits
Incubators & accelerators
Turn your program into a hybrid incubator investor model where equity reflects real services, risk, impact and early-stage investment
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Public and private incubators and accelerators
- Startup studios, venture builders, and innovation hubs
- Co-working spaces evolving toward structured startup support
- Flat equity fees feel unfair versus actual services consumed
- Startups consume services unevenly
- Hard to offer premium services to cash-poor teams
- Limited sustainability of the incubator model
- Charge startups based on services actually consumed
- Be paid in equity instead of cash when needed
- Track everything automatically in one system
- Build a diversified portfolio of early-stage exposure
• You become a hybrid incubator–investor
• Your economic participation matches your effective contribution
• Premium support becomes accessible to more startups
- Raise funds more credibly with better data
- Offer more ambitious, tailored support without exploding fixed costs
- Align your success with that of your startups’ success
Development agencies
Turn grants and programs into transparent, scalable engines where local entrepreneurs and ecosystems share long-term value
- Development agencies and public institutions
- NGOs supporting entrepreneurship and local employment.
- International organizations running pilot projects or challenge funds.
- Impact of grants is hard to measure beyond basic reporting
- Local projects often remain informal and fragile
- It’s difficult to crowd in private capital sustainably
- Channel funds directly to entrepreneurs into projects structured on a common economic model
- Track performance at project and individual level over time
- Combine public money with private investment, mentors and communities
- Monitor impact transparently and continuously
- Focus on building bottom‑of‑the‑pyramid economic engines, not just one‑off interventions.
- Highest social impact
- Potentially highest long-term return
- Turn aid into sustainable economic engines, local business ecosystem
- Attract co‑funders who value transparency and measurable outcomes
- Scale what works across regions with a repeatable, documented framework
For Students & Universities
Turn student projects and research ideas from theory to practice into structured, shared-value ventures with clear roles and impact
- Students building projects, prototypes, or early-stage ventures in teams
- Professors designing applied business cases and hands-on courses
- Students working on startup projects, simulations, or entrepreneurship assignments
- Academic programs bridging theory with real-world venture creation
- Business cases often remain theoretical and disconnected from reality
- Students work on slides and spreadsheets instead of real operating tools
- Simulations stop where legal, financial, and operational complexity begins
- Many projects struggle without standard tools or structures.
- Provide a lightweight framework to structure the projects from day one
- Let students build full projects: teams, roles, equity, contracts, and scenarios
- Explore multiple business models, funding strategies, and growth paths
- Work without needing to create a legal entity upfront
- Moves beyond vague "we'll see later" agreements
- Captures contributions from all sides students, supervisors, partners, and the institution in one model
- FlexUp lets students use the same tools founders use in real life
- Turn more student projects into investable, long‑term collaborations.
- Teams can seamlessly move from academic work to real execution
- Help universities offer clear data on projects, contributions, and outcomes over time
- Education becomes a launchpad, not just a classroom exercise