Reinventing the way we do business
FlexUp is an integrated platform that helps you launch, manage, and scale your business – all in one place.
What is FlexUp?
A comprehensive ecosystem designed to help you start, manage and grow your business while sharing profits fairly with everyone who contributes.
1. Economic model
An innovative way to structure your business:
- promoting cooperation among all your project stakeholders,
- through a common remuneration system,
- built on a solid contractual framework.
2. Business app
A simple app to manage your business:
- contracts, orders, deliveries
- invoices, payments
- budget, cash,
- equity structure, profit distribution.
3. Network
A network of business partners:
- providing the support and guidance you need along your journey,
- ready to invest in your project with our flexible remuneration system.
Become a Trailblazer
Get exclusive early access and lead the way with FlexUp – the all-in-one platform for pioneering entrepreneurs. We're inviting a select group of founders to be the first to use FlexUp and help shape its future.
✅ Traiblazers get 1-year access to our Pro plan + 2 hours of free hand-on advisory support from our experts.
Get inspired. Subscribe to our newsletter for success stories and product updates from the FlexUp ecosystem.
Who is FlexUp for?
Whether you're building something new, supporting others, or looking to invest – FlexUp is designed with you in mind.
Entrepreneurs & Project Builders
Launch and run your business with ease. Use the FlexUp app to manage your operations, collaborate with partners, and share profits fairly.
Advisors & Service Providers
Join our growing network of legal, financial, and business experts. Offer support to users on the platform – and get paid fairly through flexible models.
Investors &
Backers
Support FlexUp or discover investment opportunities within our community. Be part of a more transparent, fairer way to build value.
Ecosystem
Builders
Are you an public institution, incubator, community, or network? FlexUp can support your members and amplify your impact.
1. A new economic model
for a fairer, stronger economy
The FlexUp Economic Model is designed around one simple principle: profits are shared based on real contributions and risk.
Whether you contribute work, money, products, or services – it does not matter: you are rewarded fairly according to your actual contribution to the project and the level of risk you are prepared to take.
No more discrimination between founders, investors, workers, clients, or suppliers. Instead, everyone plays by the same rules.
FlexUp is designed to encourage collaboration, resilience, and fairness. It's built on a solid legal framework with standardized contracts, payment systems, and transparent rules that protect everyone involved.
FlexUp aligns the interests of all participants, reduces conflicts, and fosters shared prosperity.
Why do entrepreneurs love FlexUp?
“FlexUp has been such an integral part of my journey. [...] FlexUp simplified the entire fundraising process [...] But the real game-changer was how it empowered my team. [...] My team became co-investors. [...] I hope that if there's anyone out there who's at the same point where I was a year and a bit ago, they will investigate it for themselves.” — Lara Pienaar, Founder of True Local Heroes
See how FlexUp solves real problems entrepreneurs face every day.
Examples:
- Start your project in a few clicks, no paperwork required
- Attract top talent, enhance team loyalty and motivation with a transparent equity package
- Bootstrap your startup by paying your suppliers in equity and getting clients to fund your growth
- Make your business more resilient by making your cost structure more flexible
- Restructure a struggling business in a simple, transparent and equitable way
- Manage your business from your smartphone
2. A simple, powerful business app
To start, run, and grow your business
Just create your account – and you’re open for business. No legal entity or paperwork required to get started.
FlexUp lets you create, structure, fund, and manage your entire business with ease –right from your phone or computer.
Manage everything in one place: contracts, orders, funding rounds, budgets, deliveries, payments, equity, commitments, and profit distribution.
Easier than spreadsheets. More powerful than most ERPs*.
The FlexUp app is available for members of our Trailblazer program. Apply now to get early access.
* ERP stands for Enterprise Resource Planning. An ERP system is a type of software used by businesses to manage and integrate the core parts of their operations
Explore the FlexUp App Today
Ready to get hands-on? Here are three ways to experience our platform before the official 2026 launch.
Apply for the Trailblazer Program
Ready to run your real business on FlexUp? Apply for exclusive early access and join a select group of founders shaping our future. This is the full, live version of the app.
✅ Traiblazers get 1-year access to our Pro plan + 2 hours of free hand-on advisory support from our experts.
Explore a Live Demo
See how FlexUp works with concrete examples. Log into our read-only demo environment to explore detailed case studies and understand the platform's value in practice.
📖 You can also read full stories on our blog.
Test Drive in the Sandbox
Just curious? The sandbox is your no-strings-attached playground. Create an account, test features, and experiment with ideas using dummy data. It's safe, easy, and temporary.
🧪 Sandbox data is temporary and regularly cleared. Use it for testing and exploration only.
3. A Professional Network
Aligned with your Success
Beyond the app and the economic model, FlexUp provides a full ecosystem of support to help you succeed. Whether you need advice, administrative help, or specialized services, FlexUp is here to guide you.
- On-Demand Expertise: Get direct access to FlexUp's in-house advisory team for strategic, legal, and financial guidance. Our experts are here to help with everything from setting up your project structure to handling contracts and governance.
- Vetted Partners: Connect with a wider network of trusted professionals – lawyers, accountants, consultants, developers, and freelancers – who already understand the FlexUp framework.
- Aligned Capital: Find investors who value the transparency and alignment of the FlexUp model and are ready to back your project
Ready to get this support system behind your project? Apply to the Trailblazer Program to get started.
Want to contribute to our mission? See how you can join the network ›
Frequently asked questions
Here are some common questions about FlexUp.
Check out the detailed FAQ for more questions and answers.
We expect to officially launch the FlexUp app early 2026.
In the meantime, the app is in beta testing — and you're welcome to join!
FlexUp will offer a free forever plan with all core features — perfect for individuals and small teams (see Features).
As your business grows, you can upgrade to a paid plan to unlock premium features and expand your usage limits.
You can already preview our preliminary pricing plans.
We welcome your feedback!
FlexUp is for entrepreneurs, startups, freelancers, advisors, investors — and anyone who wants to be part of a project or business without the complexity of traditional systems.
You can also use FlexUp to manage personal projects, side hustles, student initiatives, or community initiatives.
What to see some concrete example? Check out our case studies and login to our demo website to see the actual transaction in the app.
Just exploring or want to learn how it works? Try our sandbox to experiment and practice freely, without any commitment.
Yes — FlexUp is designed to be used by individuals and teams anywhere in the world.
That said, we are not a law firm, and our small team cannot guarantee that our platform and the standard documents it generates (contracts, invoices, etc.) fully comply with the regulations of every country. It is your responsibility to seek appropriate legal, tax, and accounting advice to ensure your business remains compliant with local laws.
For each type of contract, FlexUp provides two core documents (see our document download page):
- the "Special conditions", which is filled with your data, and
- the "General conditions", which apply to all contracts of that type worldwide.
In addition, with support from the FlexUp Community, we are progressively adding templates for the "Additional conditions", which are tailored to specific countries and legal contexts.
All you need is a valid email address and a device (computer, tablet or smartphone) and an internet connection — no paperwork or legal setup required.
You can create your account and start your business immediately.
FlexUp lets you use standard contract templates to formalize agreements with partners from day one.
The platform tracks each partner's contributions and risk, and calculates the resulting equity distribution in real time.
You can later use this as a solid basis to formally register your company and issue shares — if and when you decide to do so.
No — in most cases, you can start and run a project on FlexUp without creating a legal entity.
FlexUp gives you flexible tools to collaborate, track contributions, and share profits fairly — even without a formal company structure. You can always decide to register a legal entity later, once your project is more advanced, and transfer your existing contracts and equity structure to that new legal entity.
Just keep in mind that local laws and regulations may vary, so it’s your responsibility to seek legal or tax advice if needed.
Join Our Network
And Share our Mission to Reinvent Business
We're building a diverse, collaborative network to make our vision a reality. Whether you're an expert, an investor, or a future team member, there's a place for you in the FlexUp ecosystem. Explore how you can work with us.
3.
For Investors
Looking to back the next generation of resilient, transparent, and aligned startups? The FlexUp model reduces risk and solves the principal-agent problem by ensuring all stakeholders are co-invested in success.
2. For Experts & Advisors
Are you a lawyer, accountant, or consultant who loves helping entrepreneurs succeed? Join our professional network to offer your services to a growing community of startups, all while using a fair and flexible framework.
1.
Want to Join Our Core Team?
If you're passionate about our mission to build a fairer economic system, we'd love to hear from you. We are always looking for talented individuals to help us build and grow the FlexUp platform.